About Us

Natty Hatty

Slang for: Natural Hat Trick

A natural hat trick in hockey is when a single player scores three goals in a row, uninterrupted by any other player scoring for either team. There can be some variation on the strictness of the definition:

  • Strictest definition: All three goals must be scored in the same period.
  • More common definition: The three goals simply need to be consecutive throughout the game, regardless of period.

Either way, it's an impressive feat for a player to net three unanswered goals. The NHL record for the fastest natural hat trick is a mere 21 seconds, set by Bill Mosienko in 1952 for the Chicago Blackhawks

Why were we crazy enough to start a clothing company?

It all began in on an unseasonably warm December evening when founder Tom called his bud Kyle with what seemed like an urgent question; “Why isn’t there any cool hockey gear out there?”

The man made a hell of a point.

Everything else out there was so boring. It felt like a crime against the sport that they both love which has such a rich history of characters, it’s own vocabulary and is the official/unofficial sport of their beloved home, Minnesota, that they had to do something.

Then the true stroke of genius; Tom said, “And I know what we should call it:….”

(pregnant pause for effect)

“Natty Hatty”

Kyle didn’t say a word for well over a half a minute. For those of you who have had the pleasure, if you leave him speechless you’ve really done something.

Kyle finally came to: “It’s perfect”

And just like that, Natty Hatty was born.

The mission of Natty Hatty is to celebrate the greatest sport on earth with the highest quality and freshest designs around. This will be the stuff that you can wear in and out of the barn with pride and will attract the requisite attention. Leave your boring and tired old brands in the closet where they belong.

Make hockey fun again, friends. And, as always, keep those dangles dirty.